Before starting with Instagram marketing, let us see what exactly INSTAGRAM is.
What is INSTAGRAM?
Instagram is a photo and video sharing app owned by Facebook. Founded by Kevin systrom and Mike Krieger and launched in October 2010. It was first introduced only for IOS. A year and a half later, a version for Android also got released.
Talking about Statistics,
Instagram has a total number of 1Billion monthly active users, with 500 Million daily active users.
According to a record, Instagram has more than 50 Billion Photos shared to date.
With more than a billion users, Instagram today is the most used and liked the app.
The in-app filters and editing options Instagram offers make the app unique; It is considered as the preferable app among youngsters because it was the first app to offer in-app editing to this extent.
It is safe to say that Instagram has involved not only today’s youngsters but also our elderly, and also our pets. And I think our struggle with explaining the new features and advancement of Instagram to our mom and dad or be it our grandpa or grandma is never going to end because Instagram is evolving and coming up with new features every second day.
Though Instagram is flooded with various editing tools and filters, it is not difficult to enter into the world of Instagram. A person can easily make an account on Instagram. Similar to Facebook and snap chat, Instagram has a profile and newsfeed. Users can interact with one another by following, being followed, private messaging, commenting, or liking photos or videos. Instagram allows its users to upload pictures and videos to their profile, edit them with various options.
It helps in connecting with other people through its messaging, commenting, and sharing features. With the level of engagement and connectivity, which It offers, Instagram has undoubtedly helped in making this vast world a smaller place.
Instagram has Evolved slowly and steadily. It came into existence just as an app that offers its users to edit and upload pictures and videos. Filters were also limited, and there was no sign of its advancement before. So how Instagram came this forward? How Instagram today became the number one social media platform?
What made 1 billion people and also Pets of our generation stick to Instagram?
If you guys remember our great scientist Charles Darwin and his grand theories Yes, I am talking about the philosophy of evolution and survival of the fittest. Founders of Instagram were well versed with these two theories; they knew how it is essential to evolve with time to become the healthiest in the world to survive. And hence, Instagram grew with time.
Now Let’s see how a mere photo app became one of the most important ways to maintain social networks.
EVOLUTION OF INSTAGRAM:
Instagram launched as a mobile photo-sharing social media platform in October 2010.
The app allowed users to edit with a selection of a variety of filters available on gram and share pictures and videos onto their profiles. After just two months from launch, the app had over 1million active users.
In 2012, Facebook bought Instagram for over $1 billion. The app continued to build up in popularity, and within just a few more months, the app reached 80 million users. At this point, it was clear that this app wasn’t disappearing anytime soon.
In December 2013, Instagram introduced direct private-messaging. These messages can be in photo or text form and can include up to 15 people.
In 2016, Instagram replaced its original logo with a new, more modern, and colorful version.
In June of the same year, Instagram switched from its chronological old-to-new newsfeed to an algorithm-based feed.
One last change in August 2016 has proved to be massively successful, Instagram released Instagram stories – A feature that allows users to post photos and videos in a slideshow format that’s only visible to that user’s followers. Similar to Snapchat stories, these disappeared after 24 hours. Unlike a typical Instagram picture, you can see which users are viewing your Instagram story. This is a simple feature that can be massively intuitive. Instagram stories have proved to be invaluable to users, influencers, and marketers alike. Audiences quickly embraced the short-form videos and images.
IGTV – In its never-ending quest to continue innovating, Instagram launched Instagram TV (IGTV) in June 2018. For the first time, the app offered a long-form, vertical video for users to watch and enjoy. IGTV differentiates itself from typical Instagram videos in a few ways. Unlike regular Instagram videos, IGTV videos don’t have a 60-second limit. Most notably, though, is the video’s vertical orientation.
Now that we have known what this Instagram is all about. Let us know how it is related to business and also how it became a new source of earning, which further leads to Instagram Marketing.
Instagram marketing is nothing but marketing and making money using Instagram as a platform.
It is a way that brands use to connect with their audiences and market their offerings.
Instagram Marketing has gained popularity recently.
It has become a new method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light. It is genuinely said if you don’t innovate yourself, you will lag.
21st Century is all about the use of Technology, Innovation, and Expanding. Coming on any social media platform selling your product is a new way of Marketing, which has given fierce competition to the available offline markets.
With the highest number of population on Instagram, Instagram marketing is a huge success.
It is one of the most trusted, preferable, and convenient platforms when it comes to online marketing. Instagram has now become a shoppable gram with thousands of brands and shops. Instagram marketing has also helped in creating new jobs in the form of influencers, promoters, etc.
The growing popularity of social media has made it a powerful tool that provides excellent value for brands.
These days, people look up to social media when it comes to making a purchase decision.
And the recent trend of Instagram is encouraging people to make purchases based on the recommendations made by influencers.
If you’re an active user on Instagram, you might have seen influential people promoting multiple brands and products.
Instagram influencers are regular people who are interested in creating content, who has built a reputation because of their expertise in a particular niche. Influencers usually focus on photography, travel, beauty, fashion, food, fitness, lifestyle, or celebrities sharing their personal lives on Instagram. Their fan following ranges from 1000 to millions. Influencers with attractive photos and videos gain more followers, but those with genuine pictures and accurate information are much loved and appreciated by their followers. They usually have the power to influence people’s decision-making with their knowledge and authority among their target audience.
As Instagram influencers have a large number of followers, established credibility, and higher engagement rates, brands are using these individuals as a marketing tool to achieve their business objectives in return, paying them.
Instagram marketing has come up with an Instagram influencer or a content creator as a new opportunity as a career. For some people, it has also considered a dream job that involves enjoying life, traveling around the world, wearing branded clothes, and clicking pictures and filming and posting. Well, that’s just a small part of the job of an influencer, but that’s not only what they do. Being an Instagram influencer takes more than it sounds, and you see on the screen of your phone.
A website that provides such services?
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